Increasing acceptance of lower caratage jewellery
Daily wear/ fashion jewellery accounts for 45-50% of the market. Unlike the bridal segment, which is primarily 22-carat, daily wear products cover 22-, 18- and 14-carat. Even so, 22-carat remains dominant with more than 80% of the market, and 18- and 14-carat combined account for a 15-17% share, with both having increased over the last […]
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