Government Takes Action to Rejuvenate Jewellery Exports and Simplifies Jewellery E-commerce Policy: GJEPC

  • CBIC Approves GJEPC‘s Recommendation to Simplify the Export of Jewellery Using Courier Mode
  • Removed the need for exporters to complete certain additional data related to jewellery item-level identification
  • Some Required Document Attachments for Courier Shipping Bill-V Filing Removed

India’s gem and jewellery exports have seen a worrying downturn, with major drops of 36% in April and 16% in May (in dollar terms). The Gem & Jewellery Export Promotion Council (GJEPC) has been actively tackling this loss. The GJEPC has repeatedly urged the Government of India to focus and encourage e-commerce as a source of value-added exports in order to buck this decreasing trend.

The Central Board of Indirect Taxes and Customs (CBIC), Government of India, is commended by the GJEPC for its continued dedication to streamlining jewels exports via courier. On June 15, 2023, CBIC released Notification No. 43/2023-Customs (N.T.) and Circular No. 17/2023-Customs in support of GJEPC‘s ongoing efforts to simplify the procedure. These steps are intended to make it easier for exporters of jewels who do not intend to re-import the products, in accordance with CBIC Notification No. 57/2022-Customs (N.T.) dated 30th June 2022.

CBIC‘s recent notification and circular, released in response to one of GJEPC‘s requests on June 15, 2023, will bring much-needed assistance to exporters. The revised standards do away with the need for exporters to fill out particular additional areas pertaining to the item-level identification of jewellery. Additionally, several document attachments that were required when submitting the Courier shipping bill-V have been eliminated.

GJEPC Chairman Vipul Shah expressed gratitude for CBIC‘s assistance, saying, “By streamlining processes and eliminating bottlenecks, this framework holds the promise of reversing the current decline in exports.” We are glad that the Indian government has accepted our ideas to streamline the jewellery e-commerce policy. CBIC‘s most recent notification and circular demonstrate its responsiveness to industry demands and will surely assist exporters. The decrease in documentation requirements and simplified shipping bill data would improve the export process and contribute to the expansion of e-commerce exports in the gem and jewellery sector.”

Since the implementation of the streamlined regulatory framework for e-commerce exports of jewellery via courier mode via CBIC Circular No. 09/2022-Customs on June 30th, 2022, GJEPC has been actively collaborating with CBIC to further facilitate jewellery exports through e-commerce channels.

The GJEPC has worked hard to organise seminars, workshops, and consultations to raise awareness and provide advise on how to use e-commerce platforms for gem and jewellery exports. These initiatives aim to provide exporters with the information and skills they need to succeed in the digital economy, facilitating increasing exports and economic growth.

The GJEPC is still committed to working with the government, industry stakeholders, and exporters to find new solutions, implement supporting regulations, and realise the full potential of e-commerce in the gem and jewellery sector.

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