Sangeeta Boochra has always been associated with features of Indian opulence and rustic bohemia. The business frequently draws inspiration for its designs from the varied cultural traditions and rustic beauty of India’s villages. Sangeeta Boochra is known for her use of natural materials, skilled craftsmanship, and attention to detail. The company is known for producing distinctive jewellery items that make a statement, which are adored by luxury fashion enthusiasts all over the world. Sangeeta Boochra, which highlights the abilities and skills of regional artisans, has evolved over time into a representation of Indian workmanship.
The Vividh line, which includes a variety of items such as earrings, necklaces, bracelets, and rings, is a blend of tradition and modernity and was inspired by Nitibha‘s varied (Vividh) experiences and her particular role in them. The complex patterns and vibrant colours that speak to and for everyone in some manner clash with the elaborate designs. There is a sense of timelessness and artisanal expertise created by the natural lines, symmetrical shapes, detailed workmanship, and brilliant diamonds. It’s interesting to note that each item has been carefully chosen by Kaul and Boochra to offer the right finishing touch to every event.
The pieces are based on the idea of appreciating the feminine in oneself at all times, according to content developer Nitibha Kaul. They are designed to go with anything and be worn everywhere. The brand’s fine craftsmanship and attention to detail have always been something I’ve admired. Therefore, it’s an honour to collaborate so closely with a home that has such a rich history.
The capsule collection, according to Abhineet Boochra, Co-Founder of Sangeeta Boochra, is “A testament to the beauty of simplicity.” He continued, “The collection reflects the brand’s commitment to keeping the craft alive while evoking the raw, natural textures and earthy hues that sit so well with Nitibha‘s vision towards the design.” He emphasised how the effort combined two separate points of view to produce something that was a tribute to both the past and the present.
Riteek Boochra, Director at Sangeeta Boochra, continued by praising the partnership for its audacious claim and fundamental idea. It was a pleasure working with Nitibha to produce something that serves as a representation of the simple pleasures and the beauty of the uncharted, the man remarked. The distinctive cuts promote uniqueness, and the modern, wide selection is appealing to all.