Aditya Birla Group joins the retail market for branded jewellery.
Aditya Birla Group has invested approximately Rs 5,000 crore ($605 million) in the branded jewellery retail business. The company would be known as ‘Novel Jewels Ltd,’ and it will construct large-format unique jewellery retail outlets across India with in-house jewellery brands. In a statement, Kumar Mangalam Birla, chairman of Aditya Birla Group, said, “Aditya Birla […]
Aditya Birla Group joins the retail market for branded jewellery. Read More »