Bhima Jewellery Earns IAGES Accreditation for Its Thiruvananthapuram Showroom

Bhima Jewellery, one of India’s established jewellery brands with a legacy spanning more than a century, has received a Certificate of Accreditation from the Indian Association for Gold Excellence and Standards (IAGES). The recognition was awarded to the brand’s M.G. Road showroom in Thiruvananthapuram following an independent assessment conducted in accordance with the IAGES Code of Conduct.

Suhas M S, Managing Director of Bhima Jewellery, received the accreditation certificate from Kaushalendra Sinha, CEO of IAGES. Raja Venkatesh, General Manager – Trade Engagements (South) at IAGES, was also present at the ceremony.

IAGES is an industry initiative focused on promoting high standards of quality, transparency, ethical business practices and consumer confidence in the gold jewellery sector. Its accreditation recognises jewellery businesses that adhere to established standards covering gold purity, transparent pricing, responsible sourcing and customer service.

Commenting on the achievement, Suhas M S, Managing Director of Bhima Jewellery, said that customer trust has remained the brand’s most valuable asset throughout its more than 100-year history. He highlighted that the company’s commitment to gold purity and transparent transactions forms the foundation of this trust, adding that the accreditation reinforces its dedication to serving customers with integrity and sincerity.

The recognition further highlights Bhima Jewellery’s commitment to maintaining quality standards and strengthening consumer confidence through transparent and responsible business practices.