IIJS Bharat Premiere Kicks Off Middle East Outreach Campaign at Sharjah Jewellery Show

GJEPC has commenced the first phase of its Middle East door-to-door (D2D) outreach campaign for IIJS Bharat Premiere with its participation at the Sharjah Jewellery Show in the UAE.

The initiative is designed to deepen engagement with leading jewellery retailers and wholesalers across the region while positioning IIJS Bharat Premiere as a preferred sourcing platform for the Middle Eastern jewellery trade. Through direct interactions with key industry stakeholders in the UAE, the campaign aims to strengthen business relationships and gain valuable insights into the region’s evolving market trends and consumer preferences.

The UAE was chosen as the launch destination for the Middle East roadshow owing to its status as a major global hub for luxury goods and its diverse jewellery consumer market. As part of this effort, GJEPC intends to invite over 800 trade buyers from across the Middle East to attend IIJS Bharat Premiere, scheduled from 5th to 10th August at JWCC and NESCO, Mumbai. The initiative is expected to create fresh business opportunities and enhance the presence of Indian jewellery manufacturers in the region.

During the Sharjah Jewellery Show, the IIJS Bharat Premiere team also interacted with jewellery professionals from Bahrain at the exclusive Bahrain Pavilion. These engagements are expected to provide valuable insights into the design preferences, buying patterns and sourcing needs of Gulf-based buyers, helping Indian manufacturers align their offerings with regional demand.