P N Gadgil and Sons Announces Sonali Bendre As Its New Brand Ambassador

P. N. Gadgil & Sons (PNGS), one of India’s most trusted jewellery brands with a legacy spanning over 192 years, has announced the appointment of celebrated actress Sonali Bendre as its Brand Ambassador. Launched on 8th May 2026, the campaign features Sonali as the face of the brand’s core identity, highlighting mangalsutras, traditional jewellery collections, and PNGS’s enduring philosophy of jewellery as a cherished heirloom rather than mere adornment.

A Partnership Built On Shared Values

The collaboration brings together two enduring legacies rooted in trust, grace, and cultural authenticity. Sonali Bendre, one of India’s most admired actors from the 1990s and 2000s, continues to inspire audiences through her resilience, elegance, and authenticity. Her journey, marked by courage and strength, resonates deeply with generations of Indian women, making her a fitting representative for PNGS — a brand that has been part of countless family celebrations and traditions for nearly two centuries.

For PNGS, Sonali represents far more than a celebrity face. She embodies the spirit of the modern Indian woman — rooted in tradition yet progressive in outlook. The mangalsutra showcased in the campaign is presented not as a mere ornament, but as a reflection of the emotions, relationships, and values celebrated by the brand through generations.

192 Years Of Heritage And Trust

Established in 1832 in Sangli, PNGS has evolved from a family-run workshop into a renowned jewellery retailer with a strong presence across India. Known for hallmarked gold, BIS-certified craftsmanship, and timeless designs, the brand has consistently created jewellery associated with life’s most meaningful milestones — from weddings and anniversaries to naming ceremonies and family traditions.

The new campaign extends this legacy to a younger generation of consumers, speaking to women who embrace both heritage and aspiration with equal pride.

Aditya Modak, CFO and COO of PNGS, said that every piece crafted by the brand carries the trust built over 192 years with Indian families. He added that Sonali Bendre perfectly reflects the grace, strength, and cultural pride associated with PNGS women, making the partnership a natural extension of the brand’s values and vision for the future.

Speaking about the association, Sonali Bendre shared that jewellery for Indian women has always symbolised identity, memories, and emotions passed down across generations. She noted that PNGS deeply understands this emotional connection, which made the collaboration especially meaningful to her. She further expressed her honour in representing a brand that has remained woven into the stories of Indian families for centuries.