Forevermark Diamond Jewellery Launches Avaanti
Forevermark Diamond Jewellery unveils Avaanti, a new diamond jewellery collection inspired by the beauty of continuous transformation — a journey that is always evolving, never complete. Guided by the philosophy of “my never-ending symphony,” Avaanti celebrates evolving identities, self-discovery, and the strength found in moving forward.
Crafted with Forevermark’s signature natural diamonds, the Avaanti collection features fluid, sculptural designs that seamlessly flow into one another, symbolising continuity, motion, and the interconnected nature of life’s experiences. Every creation reflects the idea that growth unfolds in layers, with each chapter naturally leading into the next.
To bring this vision alive, Forevermark Diamond Jewellery collaborates with entrepreneur Nupur Sanon, Chef Guntas Bhasin, and singer Lisa Mishra in a campaign film that highlights journeys shaped by transformation rather than destinations.
Through intimate storytelling, the campaign explores defining moments in their lives. For Nupur Sanon, it is the decision to leave behind a conventional engineering career to pursue music and films — a path still unfolding. For Guntas Bhasin, it is a tale of reinvention, transitioning from chartered accountancy to the culinary world through resilience and determination. For Lisa Mishra, it is the evolution of a breakthrough moment into a lasting artistic identity, proving she is far more than a first impression.
Together, their stories echo a common message — “Not the end. Still becoming.” — perfectly embodying the essence of Avaanti by Forevermark Diamond Jewellery.
Campaign Film Links:
- Nupur Sanon: https://www.instagram.com/p/DXwZRArM5s7/
- Chef Guntas Bhasin: https://www.instagram.com/p/DXwjwJ-zr26/
- Lisa Mishra: https://www.instagram.com/p/DXwapUps5WI/
Speaking on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said, “With Avaanti, Forevermark Diamond Jewellery presents a fresh interpretation of luxury — one that embraces individuality, evolution, and the confidence to transform. The collection’s designs flow endlessly, without a distinct beginning or end, much like life itself. ‘Avaanti’ signifies forward movement, and through the stories of Nupur Sanon, Guntas Bhasin, and Lisa Mishra, we celebrate individuals who continue to redefine themselves fearlessly. This campaign is dedicated to a generation that is constantly evolving, discovering, and becoming.”
With Avaanti, Forevermark Diamond Jewellery continues to redefine fine jewellery as more than adornment — each piece becomes a symbol of personal evolution and an ongoing journey. It serves as a reminder that every step forward, expected or unexpected, contributes to a larger story still unfolding.
Forevermark Avaanti Open Ring in Gold:
A modern interpretation of movement and individuality, the Avaanti Open Ring showcases an elegant open silhouette accented by a radiant Forevermark diamond. The design blends understated sophistication with contemporary expression, making it ideal for everyday wear.
Forevermark Avaanti Pendant in Gold:
Elegant and refined, the Avaanti Pendant symbolises continuity and progress. Designed to move naturally with the wearer, the pendant’s minimal aesthetic makes it suitable for layering or as a standalone statement piece.
Forevermark Avaanti Bangle in Gold:
With its sleek and refined profile, the Avaanti Bangle reflects modern elegance. Featuring a distinctive culet-inspired tip paired with a radiant Forevermark solitaire diamond, the design beautifully represents balance and fluidity.
Forevermark Avaanti Wrap Hoop Earrings in Rose Gold:
Reimagining the classic hoop, the Avaanti Wrap Hoop Earrings feature a contemporary wrap-inspired design that balances bold styling with refined sophistication, elegantly framing the face.