Senco join ONDC as the first Indian jewellery brand

Senco Gold and Diamonds, India’s leading jewellery retailer with eight decades of legacy and over 150+ showrooms nationwide announced that it has joined Open Network for Digital Commerce (ONDC) Network, marking a significant milestone as the first national jewellery brand to showcase hallmarked products on the ONDC platform.

Through this maiden integration, Senco Gold & Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and efficient transactions. This strategic move will have a catalytical impact on Senco Gold and Diamonds and will help the brand to expand its customer base, providing its exquisite and unique designed jewellery by famous karigars of Bengal, to potential buyers across all ONDC seller apps.

This collaboration will also align seamlessly with the company’s visionary commitment to the ‘Make in India’ initiative, thus strengthening its presence across the nation.

Expressing his sheer joy & enthusiasm, about becoming the first jewellery brand in India to join the ONDC Network, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “As pioneers in both product and technological innovation, we take pride in being early adopters of the ONDC Protocol. Through this ground-breaking collaboration, our goal is to establish numerous consumer touchpoints. Our passion lies in creating jewellery with exceptional craftsmanship and aesthetics that resonate with everyone, including the young upwardly mobile generation. We are confident that the strategic integration with the ONDC network will significantly enhance the accessibility of these meticulously crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience.”

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