The famous Jaipur Jewellery expo (JJS), now in its 21st year, is a prominent business-to-consumer and business-to-business jewellery expo.
Gemfields is thrilled to be the lead sponsor of this year’s JJS, which was dedicated to emeralds, the gemstone treasured by royalty and celebrities alike, from Cleopatra to Elizabeth Taylor. Gemfields and the JJS have had a fruitful cooperation for nearly a decade.
Emeralds – Timeless Elegance was the apt title of this year’s JJS event, which carried on from the popularity of the same theme last year, with a variety of activities taking place to generate excitement around emeralds. Among these was a photo shoot with model, actor, and JJS 2023 brand ambassador Pooja Batra, a well-known figure in India and around the world, and a former Miss India.
Gemfields, the principal owner and operator of the Kagem emerald mine in Zambia, was thrilled to once again assist the JJS in promoting these magnificent green stones.