JNI

ROX boutique introduces Platinum Born.

Platinum Born, a brand dedicated to platinum jewelry, debuted in the United Kingdom in the premium jewelry boutique ROX in Battersea Power Station. Platinum Born has been selling in the United States since 2018. Their design and craftsmanship are done in Japan with painstaking attention to technical elements, allowing for their characteristic adaptability.

Every necklace may be simply altered to be worn as a choker or as a longer style, and the Helios and Luna necklaces’ extremely creative magnetic design allows them to be shaped and positioned to the wearer’s preference.

Japan is the world’s most advanced platinum market, with Japanese luxury clients often having a strong liking for the metal.

Platinum Born‘s inventive, playful, and adaptable collections feature pieces that may be worn in a variety of ways with easy changes that anybody, even those with limited dexterity, can do – in keeping with the brand’s joyous and inclusive philosophy.

The faceted platinum beads used in their creations are known to dazzle, as the sparkle is frequently mistaken for diamonds.

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