Melorra expands its retail presence by opening a store in New Delhi.

Melorra, a direct-to-consumer (D2C) jewelry brand, has expanded its retail footprint with the opening of a new store in New Delhi, India’s capital city.

With over 18,000 designs, the store in Lajpat Nagar 2, New Delhi, offers gold and diamond jewelry pieces that mirror the latest fashion trends.

Melorra intends to open approximately 400 outlets over the next five years, with a sales target of $1 billion.

Saroja Yeramilli, founder and CEO of Melorra, stated in a statement, “Embracing our commitment to redefine the essence of jewelry, Melorra proudly unveils its 32nd experience center in Delhi.” As the wedding season approaches, each piece of jewelry becomes a thread in a unique story. Our new hub goes beyond traditional retail, providing an interactive trip through the worlds of style and fashion.”

“At Melorra, we understand that our customers want more than just jewelry; they want to see the latest international fashion trends.” Our stores are carefully picked to reflect this philosophy. “Our commitment to democratizing fashion-forward jewelry and making it accessible to all remains unwavering, especially during this vibrant wedding season in India,” she added.

Melorra claims to be India’s fastest-growing D2C gold and diamond jewelry business, with 32 storefronts and an e-commerce website.

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