D’SIGNIA Senco Gold & Diamonds Launches Rajwada 2023 Festive Edit Collection

Also debuts a campaign with actress Jaya Ahsan to promote the new holiday collection and demonstrate the unrivaled D’SIGNIA experience.

Senco Gold & Diamonds, a prominent pan-India jewellery retailer with a five-decade history, has announced the grand opening of their magnificent collection Rajwada 2023 Festive Edit at their D’SIGNIA locations. This collection is a joyous celebration that combines the right balance of traditional luxury, contemporary elegance, and timeless beauty.

The Rajwada 2023 Festive Edit line includes gold, diamond, polki, kundan, and antique jewelry designs. Each piece is meticulously created by expert artisans in Kolkata, blending royal beauty with creative grandeur. Traditional meenakari, jadau, filigree, and nakashi work with diamonds and semi-precious stones are among the designs in the Rajwada 2023 Festive Edit collection, which has been created with regional and cultural requirements in mind. This collection’s concept is to bring together varied regional artistic works with which buyers can identify emotionally and culturally.

Senco Gold & DiamondsRajwada 2023 Festive Edit is an expansion of Senco Gold & DiamondsVivahaRajwada 2022 Collection, presenting a broad choice of products at various price points to guarantee that the auspicious symbol of “Shagun” is accessible to everyone. Wedding buying generally begins during the auspicious Muhurat of the festive season, inspiring Senco Gold and Diamonds to develop designs ideal for every occasion. The collection accommodates to a wide range of tastes, from lightweight temple and antique jewelry to intricate Turkish designs produced in both 22k and 18k gold. Senco Gold & Diamonds will also launch more unique collections leading up to Dhanteras under the Everlite brand, comprising affordable items ideal for everyday use.

Senco Gold & Diamonds has also launched an enthralling campaign to promote its Rajwada 2023 Festive Edit line, which stars the lovely Jaya Ahsan. Jaya Ahsan, known for her grace and charm, adds a dash of star-studded appeal to the ultimate karigari-wearing experience. The ad portrays the seamless blend of luxury and artistry, matching Jaya Ahsan‘s natural beauty and regal poise with the magnificence of D’SIGNIA stores, delivering a truly royal experience for its discerning consumers.

Senco Gold & Diamonds’ Director and Head of Marketing and Designs, Mrs. Joita Sen, stated, “We are thrilled to collaborate with Jaya Ahsan to launch our Rajwada 2023 Festive Edit collection.” Our special festive offers seek to make special moments for our valued customers, while also providing the luxurious pleasure of purchasing original designs at our D’SIGNIA stores. To meet the different preferences of India, the collection includes patterns in Antique, Polki-Kundan, and Diamonds. Our Rajwada Collection for Dhanteras and wedding season combines traditional nuances with contemporary designs and patterns, all handmade with karigari perfection. Shagun has Senco Gold and Diamonds for everyone.”

Senco Gold & Diamonds is also offering festive discounts of up to 50% off diamond making charges and 12.5% off diamond value, up to 25% off gold making charges and 0% deduction on old gold, and a special Dhanteras advance booking scheme called Flexi Gold Special.

These promotions will be offered at all Senco Gold & Diamonds D’SIGNIA stores as well as on the company’s internet platform, sencogoldanddiamonds.com.

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