De Beers Forevermark, the world’s most recognised diamond jewellery brand, has partnered with prominent South Indian jeweller Jos Alukkas to establish their Coimbatore store today. Pavitra Lakshmi, a talented film star and model, attended the event.
The two companies provide excellent craftsmanship and high diamond quality. Their synergy has resulted in an ideal combination that offers the world’s most beautiful, rare, and responsibly sourced natural diamonds set in meticulously crafted, one-of-a-kind, and stunning jewellery.
Pavithra Lakshmi, who was wearing gorgeous De Beers Forevermark jewels, stated, “It is indeed a pleasure to associate with De Beers Forevermark and Jos Alukkas.” Knowing that each De Beers Forevermark diamond has a unique identification number, is natural, hand-selected, and comes with the guarantee of being natural, gorgeous, rare, and responsibly sourced makes me feel especially special to be wearing this magnificent piece of jewellery today. The women of Coimbatore will undoubtedly appreciate these lovely diamonds, which come in a variety of patterns.”
“We are thrilled to announce our partnership with De Beers Forevermark, a renowned global diamond brand,” stated Mr. Varghese Alukka, Managing Director of Jos Alukkas. Because to our partnership with De Beers Forevermark, we are able to offer our customers an exquisite selection of contemporary and traditional designs. This relationship guarantees our devoted customers an unequalled sense of exclusivity.”
Mr. Paul J Alukka, Managing Director of Jos Alukkas, stated of the collections, “We are thrilled to be associated with De Beers Forevermark.” Their timeless and traditional collections fashioned with genuine diamonds are already popular among ladies in South India, particularly among the younger generation. We provide the latest global styles from De Beers Forevermark in Coimbatore, ranging from classic solitaire jewellery to traditional jewellery with a modern twist.”
Mr. John Alukka, Managing Director of Jos Alukkas, stated of the partnership, “De Beers Forevermark is committed to providing only genuine, natural diamonds that are responsibly sourced.” When our clients purchase a De Beers Forevermark diamond from our store, they can be confident that they are purchasing one of the world’s most stunning diamonds and can be proud of what they have. It is certainly an honour to be affiliated with a major diamond brand like De Beers Forevermark, which has a 135-year tradition of diamond excellence.”
Mr. Amit Pratihari, Vice President, De Beers Forevermark, commented on the collaboration, saying, “When it comes to purchasing diamonds, customers primarily look for trust and quality.” We work with authorised merchants that are not only industry leaders, but also adhere to De Beers Forevermark‘s stringent standards of business ethics, social responsibility, and environmental sustainability, ensuring that these ideals are respected. This collaboration provides an excellent opportunity for Coimbatore’s discerning customers to experience our brand’s latest collections, and Jos Alukkas, known for their exquisite designs and craftsmanship, has been selected as the ideal partner for this alliance.”