At the Bangalore International Exhibition Centre (BIEC), Bengaluru, Godrej Security Solutions, a division of Godrej & Boyce, the Godrej Group‘s flagship firm, unveiled its most recent innovations, “SmartFog” and “AccuGold.” The company participated in the “India International Jewellery Show – IIJS Tritiya” and showcased and demonstrated their cutting-edge products.
While the “AccuGold” is equipped to determine gold purity with the highest level of accuracy without harming the ornament, the “SmartFog” is a potent fogging security system designed to stop intruders in their tracks. Both of these developments are intended to elevate the brand’s physical security product line and establish them as market leaders in the institutional security sector. Through such technology and products, Godrej Security Solutions is eager to transform the financial industry and the jewellery industry.
Karnataka has experienced tremendous growth as a result of the expansion of regional rural bank branches in rural areas and private banks that target rural consumers. Additionally, gold jewellery stores have a high demand for safes and strong room doors for the storage of gold and other valuables. Additionally, the recent increase in crime rates has made jewellers more aware of the need for better safes, doors, and technologically sophisticated security systems.
“At Godrej Security Solutions, we are committed to continuously innovating and delivering effective solutions to meet the security needs of our customers,” stated Mr. Pushkar Gokhale, Business Head, in a speech given on the occasion. We have seen a rise in demand for physical security goods in Karnataka over the past few years, and we are now increasing our selection of physical security solutions for the institutional security market. We are currently in the early adoption stage, and based on the overwhelmingly positive response to our roadshows and product demonstrations, we anticipate national annual sales of 2500 units (for both products) over the next two years, with a projected 25% increase in revenue.