Joita Sen, Director of Senco Gold & Diamonds, said, “We are delighted to have leading Bengali Actress, Ishaa Saha as our brand ambassador for our bridal jewellery . Her appearance beautifully portrays the elegance of Bengali brides. We are confident that our valued customers will love and connect with the new ‘Lilabali’ campaign video due to Ishaa’s graceful presence in bridal attire besides its catchy tune on fusion of Bengali folk song with foot-tapping beats, and memorable vocals. The music video reflects how Senco Gold offers the perfect blend of tradition and modernity in its wedding jewellery, just as every Bengali wedding is a mix of both traditional and new-age elements.”
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “As part of our ‘Hyperlocal’ approach, we are absolutely happy and excited to have renowned Bengali actress Ishaa Saha as our regional brand ambassador, to establish a deeper customer connect and enhance the visibility of our brand in east and north-eastern region of the country.”
Ishaa Saha, an actress, said: “It is a privilege to be connected with a brand like Senco Gold & Diamonds, which has a heritage stretching more than five decades in the jewellery sector. This is my first brand endorsement in the jewellery area, and it is an amazing honour for me to be associated with such a prestigious company. The collection of the brand is something I personally enjoy, so I am more than glad to represent this brand. The campaign’s flawless planning and execution beautifully captures the essence of a Bengali wedding.