KGK Group’s Prismara Opens Its First Retail Store In New Delhi, Redefining Contemporary Lifestyle Jewellery Experience
Prismara by the KGK Group has unveiled its first-ever retail store in New Delhi, marking a significant step in the brand’s journey to redefine modern lifestyle jewellery. Situated at Ground Floor, Right Side Portion, A-89, Central Market, Lajpat Nagar, New Delhi – 110024, the launch marks Prismara’s official foray into offline retail in one of India’s most dynamic jewellery hubs.
More than just a store opening, the launch introduces Prismara as a fully immersive lifestyle jewellery experience. Drawing strength from the 120-year legacy of the KGK Group, the brand brings together lab-grown diamonds and naturally sourced gemstones such as rubies, sapphires, and emeralds, leveraging KGK’s extensive global mining and sourcing network.
Conceptualised as a contemporary lifestyle jewellery destination rather than a conventional showroom, the store offers customers a thoughtfully curated and relaxed shopping environment. Visitors can browse through an extensive range of rings, earrings, pendants, bracelets, and charms, while also learning more about the craftsmanship, sourcing, and materials behind each creation.
All jewellery pieces are crafted in 14k and 18k gold, available in rose, white, and yellow gold finishes. Each design is BIS hallmarked and certified, ensuring transparency and authenticity. Prismara distinguishes itself in the lab-grown diamond segment by going beyond affordability and sustainability, pairing lab-grown diamonds with naturally sourced coloured gemstones to create a unique lifestyle jewellery proposition.
Saransh Kothari, CEO of Prismara and fifth-generation representative of the KGK Group, said:
“Natural gemstones carry the story of the earth. Lab-grown diamonds carry the story of what we can build. Prismara brings them together — not as a compromise, but as a statement. Delhi is where we bring that statement to life for the first time — where people can walk in, feel the pieces, and decide what they mean to them. We want people to wear color, play with it, and feel that what they put on actually matters.”
This distinctive blend is supported by the vertically integrated operations of the KGK Group, which spans mining to retail across more than 20 countries, with direct sourcing from Myanmar, Zambia, Tanzania, and Colombia. The brand’s collections include Ombre featuring gradient-inspired designs, Kaleido with vibrant multi-stone jewellery, Flora & Fauna inspired by nature, Forever Love centred around romantic expressions, and Timeless Classic offering versatile everyday essentials.
To commemorate the launch, Prismara is extending a special inaugural offer of 0% making charges for the first 100 customers exclusively at its Lajpat Nagar store.
Following its debut in Delhi, Prismara plans to further strengthen its retail presence with expansion into Gurugram and Jaipur, focusing on an experience-driven retail approach aimed at connecting heritage craftsmanship with contemporary consumer preferences.