Signet and De Beers Launch the ‘Worth the Wait’ Campaign for Natural Diamonds
De Beers and Signet Jewelers have launched a new marketing campaign called “Worth the Wait” to reintroduce real diamonds to modern couples. The campaign focuses on the changing dynamics of relationships and the unique trip that natural diamonds undergo, which represents the enduring nature of love. “Worth the Wait” is aimed for “Zillennials,” a cohort […]
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