Author name: JNI

Mouni Roy Joins Ivana Jewels as the Face of Its Lab-Grown Diamond Collection Ivana is planning an ambitious expansion, aiming to launch 150 stores across India by March 2030. While it currently has a strong presence in North and Central India, the brand is set to enter the South Indian market in the coming year. […]

Tyaani Features Zeenat Aman as the Face of Ageless Elegance in ‘Forces of Tyaani’ The iconic actress of 1970s Bollywood, Zeenat Aman, remains as captivating and relevant as ever, proving that true glamour doesn’t fade—it transforms. The Forces of Tyaani campaign goes beyond honoring her legacy; it’s a powerful statement that like fine jewellery, truly

Limelight Diamonds Strengthens Its Presence in Uttar Pradesh by Launching Kanpur Outlet Limelight Diamonds, India’s top lab-grown diamond jewellery brand, has inaugurated its first store in Kanpur, strengthening its footprint in Uttar Pradesh. The store was officially opened by Inspector General of Police, Santosh Kumar Suchari, along with Limelight Diamonds’ Director Karam Chawla and Regional

Divya Bharathi Inaugurates Lille by Challani’s New Showroom at Nexus Vijaya Mall, Chennai Lille by Challani, a brand under the Jayantilal Challani Group, has launched its latest showroom at Nexus Vijaya Mall in Vadapalani, Chennai. The store was officially inaugurated by popular actress Divya Bharathi, marking an important step in the group’s continued growth across

Kangana Ranaut Walks the Ramp as Showstopper for Raabta by Rahul’s ‘Saltanat’ Line The renowned luxury jewellery brand Raabta by Rahul showcased its eagerly awaited collection in an extravagant event inspired by the rich artistry of the Deccan. A standout moment of the evening was the appearance of Bollywood star Kangana Ranaut, who dazzled as

Joyalukkas Announces Samantha Ruth Prabhu as its New Brand Ambassador Joyalukkas, renowned as the world’s favourite jeweller, has officially announced Samantha Ruth Prabhu as its new brand ambassador. The acclaimed actress will bring her unmatched charm and elegance to represent Joyalukkas’ exquisite designs and its long-standing heritage of craftsmanship across global markets. This collaboration unites

KISNA Celebrates 100 Exclusive Showrooms, Reaching a Milestone of Shine Across India KISNA Diamond & Gold Jewellery, the leading brand under the Hari Krishna Group, recently marked a significant achievement with the opening of its 100th exclusive showroom across India. This milestone was celebrated at the renowned Jio Convention Center in BKC, Bandra, highlighting the

Solitario Opens 20 New Outlets This Navratri, Showcasing Its Biggest Retail Expansion Across India Solitario, a leading name in lab-grown diamond jewellery, has embarked on its largest retail growth initiative yet by launching 20 new stores across India during the Navratri festival. This includes 10 flagship stores and 10 shop-in-shop formats located in key cities

Jewelbox Unveils Its Inaugural Diwali Campaign Featuring Vaani Kapoor, Highlighting Diamonds as Emblems of Enduring Relationships Lab-grown diamond brand Jewelbox has unveiled its first-ever Diwali campaign starring Vaani Kapoor, centered around the touching theme “This Diwali, say it with a diamond.” The heartwarming film narrates a story of a mother and daughter, portraying diamonds as

De Beers Launches ‘Desert Diamonds’ – Its Largest Marketing Initiative in 10 Years De Beers Group has introduced Desert Diamonds, its first major consumer-focused concept—or “beacon”—in over a decade, accompanied by the company’s biggest category marketing investment in ten years. In De Beers’ terminology, a “beacon” signifies a creative jewellery concept aimed at uniting the