Shraddha Kapoor and Amrita Rao Promote Palmonas’ 9KT Gold Mangalsutra Collection for Karwa Chauth

Palmonas has brought together its co-founder Shraddha Kapoor and actor Amrita Rao for a lively festive campaign showcasing its 9KT Gold Mangalsutra collection ahead of Karwa Chauth. Featuring the duo’s engaging chemistry and playful on-screen interaction, the campaign presents a contemporary perspective on a jewellery piece deeply associated with Indian traditions.

The campaign highlights the changing appeal of mangalsutras, emphasising how this enduring symbol of love and marital commitment is evolving to suit modern lifestyles. Through its 9KT Gold Mangalsutra collection, Palmonas combines the emotional significance of the occasion with contemporary designs, offering jewellery that complements both festive dressing and everyday fashion.

Featuring Shraddha Kapoor and Amrita Rao, the campaign brings a relatable and entertaining dimension to Karwa Chauth celebrations while drawing attention to Palmonas’ modern interpretation of traditional mangalsutra jewellery.