KISNA Launches Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, Offering 823 Vehicles as Prizes

KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has launched its nationwide ‘KISNA Shop Sparkle Win Campaign ’26’, spanning 218 cities across 24 states. The festive initiative gives customers a chance to win 823 vehicles, including 247 cars and 576 scooters, adding excitement and rewards to their jewellery shopping experience.

Under the campaign, customers receive one lucky draw coupon on diamond jewellery purchases worth ₹25,000 and one coupon on gold jewellery purchases worth ₹75,000. The initiative features three lucky draws and will continue until the first week of December 2026, when the final draw for the car prizes will take place.

Timed to coincide with India’s festive jewellery-buying season, the campaign aims to make shopping more rewarding for customers. Coupon holders are invited to participate in live ballot draws at their respective KISNA stores, allowing customers across participating markets to witness the winner selection process.

Celebrating Festive Traditions Through Customer Rewards

Commenting on the initiative, Ghanshyam Dholakia, Founder and Managing Director of Hari Krishna Group, said that festivals represent togetherness, traditions and new beginnings, with jewellery playing an important role in these celebrations. He highlighted KISNA’s continued efforts to make such occasions more memorable for customers and noted that the positive response to its earlier Bumper Lucky Draw had encouraged the brand to expand its customer engagement efforts through the 2026 campaign.

Enhancing Customer Value Beyond Jewellery Purchases

Parag Shah, CEO of KISNA Diamond and Gold Jewellery, emphasised that today’s jewellery buyers consider several factors beyond design and craftsmanship, including value, flexibility and assurance throughout the purchase journey.

He explained that KISNA addresses these expectations through initiatives such as its Gold Rate Protection Scheme, old gold exchange options and diamond jewellery buyback programme. Customers can also avail themselves of up to 95% exchange value on diamond jewellery, including making charges, offering greater flexibility and long-term value.

Expanding Nationwide Consumer Engagement

KISNA is promoting the campaign through below-the-line (BTL) activations, social media and digital marketing initiatives across participating markets. Building on previous customer engagement programmes, including its Bumper Lucky Draw, the Shop Sparkle Win Campaign ’26 reflects the brand’s ongoing commitment to strengthening its retail proposition and delivering more engaging, rewarding jewellery-shopping experiences.

Through this nationwide initiative, KISNA aims to deepen customer relationships while combining festive celebrations with attractive rewards and value-driven retail offerings.