Kalamandir Jewellers Unveils India’s Largest Platinum Experience Zone in Vadodara
Kalamandir Jewellers has launched India’s largest Platinum Experience Zone at its new flagship store in Vadodara, offering consumers a dedicated space to discover platinum jewellery across a diverse range of designs, occasions and price segments. The initiative further enhances the presence of platinum jewellery in Gujarat and supports Platinum Guild International (PGI) in its efforts to increase awareness and appreciation of platinum through consumer engagement, innovative designs and targeted marketing.
Spread across more than 1,000 square feet, the new Platinum Experience Zone showcases an extensive selection from Men of Platinum, Platinum Evara and Platinum Love Bands. The collection includes chains, bracelets, kadas, couple bands, neckwear and bangles, catering to varied preferences and occasions ranging from everyday styling and gifting to celebrations and significant relationship milestones.
For Kalamandir Jewellers, the new Vadodara flagship is a significant step in strengthening its presence across its home market of Gujarat. The expanded platinum section also gives the category greater prominence, offering customers more space, choice and visibility.
The jeweller already operates dedicated Platinum Experience Zones at six of its stores. With the Vadodara launch, Kalamandir has further expanded this concept by introducing its largest platinum-focused retail space so far in one of its key markets.
Milan Shah, Director, Kalamandir Jewellers, said:
“At Kalamandir, we have always believed that purchasing jewellery should be an experience. Platinum gives us an opportunity to connect with a younger generation of consumers who seek jewellery that represents their individuality and personal stories. Our journey with the category began with our first Platinum Experience Zone in Ahmedabad, and with Vadodara, we have taken the concept to another level. From the carefully selected assortment to the design of the space and the service experience, every aspect has been developed around the needs and expectations of our customers.
For us, platinum is an experience-driven purchase, and this zone is designed to give consumers the variety, ambience and service that make the experience truly special.”
The Platinum Experience Zone has been designed to offer an immersive and premium browsing experience. Featuring contemporary architectural elements, refined finishes, subtle platinum-inspired shades and focused lighting, the dedicated space creates a distinct identity for the category within the store. Beyond being a conventional jewellery display, the zone enables customers to explore a comprehensive selection of platinum jewellery and discover options suited to different personal styles, occasions and budgets.
Vaishali Banerjee, Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, said:
“Consumers remain at the centre of everything we do at PGI. Our long-standing association with Kalamandir Jewellers has been built on a shared commitment to growing the platinum category and making it more relevant and accessible to younger consumers. We congratulate the Kalamandir Jewellers team on this important milestone in Vadodara and the launch of India’s largest Platinum Experience Zone.
The concept takes the jewellery shopping experience beyond conventional display formats by placing consumer discovery and engagement at its core. Platinum possesses several unique qualities, and its appeal becomes even stronger when the retail experience reflects the same level of refinement and attention to detail. This new experience zone aligns with the evolving ways in which young Indian consumers engage with jewellery and establishes a strong benchmark for platinum retail presentation.”
The collection also highlights the evolving appeal of platinum jewellery across multiple occasions. Contemporary and lightweight designs offer versatile choices for everyday wear and gifting, while bracelets, kadas, bangles, neckwear and couple bands provide options for celebrations and meaningful milestones.
To further enhance the customer experience, Kalamandir Jewellers will offer exchange and buyback facilities for platinum jewellery, along with its ‘One India One Price’ proposition. These initiatives aim to provide greater transparency and consistency across locations while ensuring customers receive continued value, service and post-purchase support.