Aditya Roy Kapur Teams Up With GIVA To Redefine Gifting Norms With The Message – Men Deserve Gifts Too

GIVA, India’s fastest-growing fine jewellery brand, has unveiled ‘Men Want Gifts Too’ — a fresh cultural movement and campaign that shines the spotlight on men, encouraging them to be celebrated, appreciated, and gifted. Leading the campaign is Bollywood star Aditya Roy Kapur as the face of GIVA’s Men’s Silver collection.

The campaign was sparked by a simple yet powerful question posed on social media: #ChahiyeKyaLadkonko? The response poured in instantly, with men and their loved ones expressing a desire to feel seen, valued, and included in gifting culture. Listening closely to this sentiment, GIVA transformed the conversation into a full-fledged movement.

The campaign film features Aditya Roy Kapur scrolling through his phone, casually telling his girlfriend about the gifts other men receive from their partners — gifts he secretly wishes for himself. The moment takes a heartwarming turn when she surprises him with a piece from GIVA Men Silver. Light-hearted, relatable, and authentic, the film captures a modern gifting narrative with charm and humour.

Speaking on the launch, Ishendra Agarwal, Founder of GIVA, said, “At GIVA, we have always believed jewellery is for everyone. For years, men have remained on the sidelines of gifting culture, quietly hoping someone would think of them too. When we asked #ChahiyeKyaLadkonko, India answered louder than we imagined.

‘Men Want Gifts Too’ is our way of saying — now it’s your turn. Our men’s silver collection is designed for the modern man: understated, confident, and worthy of celebration. We couldn’t have found a better face than Aditya Roy Kapur to represent that spirit.”

Crafted in 925 sterling silver, the GIVA Men Silver collection features chains, rings, bracelets, and kada designed for the contemporary Indian man who embraces his individuality with confidence. The collection starts at ₹799 and is available online and across GIVA stores nationwide.