GIVA Launches a Powerful Multi-City Campaign for the GIVA Exchange Fest
GIVA, one of India’s rapidly growing jewellery brands, has unveiled a large-scale, multi-city marketing campaign to promote the GIVA Exchange Fest—an initiative inviting customers to trade in old or unused jewellery for attractive rewards, including chances to win luxury getaways.
To maximise nationwide impact, GIVA rolled out one of its most extensive on-ground visibility drives. Full bus wraps across Bangalore, Chennai, Pune, and Kolkata delivered strong daily visibility, while prominent bus shelters in high-traffic areas of Bangalore and Chennai reinforced the campaign at key commuter points.
Mobile vans travelled through Ahmedabad, Pune, Indore, Surat, Bhopal, Patna, Lucknow, and Ludhiana, enabling GIVA to connect with consumers in residential hubs and local markets through a more personal, neighbourhood-level approach.
Inside top malls, GIVA set up interactive brand experiences—from Nexus Koramangala to The Grand Venice Mall—encouraging walk-ins, product trials, and discovery. Auto branding throughout Bangalore further expanded citywide reach.
A standout highlight was GIVA’s unique bus shelter installation made using hundreds of real, discarded jewellery pieces—from broken earrings to outdated fashion items—visually reinforcing the Exchange Fest’s message: bring in any unwanted jewellery and trade it for beautiful silver pieces. The installation quickly drew crowds, sparked photo moments, and generated widespread social media buzz.
By combining transit media, mall activations, radio, and hyperlocal branding, GIVA successfully converted awareness into action. Stores across cities saw strong footfall, with customers eager to join the Fest and share their experiences online, boosting organic reach.
This campaign underscores GIVA’s focus on impactful, consumer-centric experiences and its capability to execute large-scale marketing across multiple markets. With the Exchange Fest gaining momentum, it demonstrates how creative offline engagement paired with mass visibility can drive powerful retail results.