Jawhara Jewellery, a natural diamond jewellery brand based in the UAE, has partnered with the Natural Diamond Council (NDC) to improve the knowledge and abilities of its sales personnel. The alliance aims to promote transparency, boost consumer confidence, and drive natural diamond sales.
Jawhara will benefit from NDC‘s experience educating consumers about the distinct attributes and values of natural diamonds as a result of the relationship. The NDC will conduct training sessions for Jawhara’s sales personnel, providing them with the tools they need to effectively upsell and upskill their consumers.
Tawhid Abdullah, CEO of Jawhara Jewellery, stated, “At Jawhara Jewellery, we recognize that providing great service is only the beginning of building lasting ties with our clients. We empower our team to create a truly personalised and unforgettable experience by deeply knowing the different tastes, cultural variations, and developing trends in the jewellery industry, guaranteeing each client finds a piece that resonates with their individual style and story.”