With its poignant wearable artwork and cozy, luxurious atmosphere, Zoya, the magnificent diamond boutique from the House of Tata, has been revolutionizing the way people in India experience fine jewelry. The atelier unveils a potent new marketing campaign with Sonam Kapoor as its spokesperson. Focused on its signature line, “My Embrace,” this collection is a tribute to the brand’s enduring inspiration, the Zoya lady. She finds delight and nutrition in accepting every aspect of who she is, and she revels in self-discovery. She finds fulfillment in just being, whether it’s through journaling, spending time in nature, or spending time with her favorite music. Zoya introduces a new color scheme to its renowned range with this campaign.
With 26 unique designs, the collection includes chic bangles, bracelets, pendants, rings, and earrings. Each piece is expertly created while maintaining a low profile, making it a sought-after collector’s item. Rich sculptural dynamism translates the emotional inspiration of a self-embrace into a seamless flow and a harmonious integration of components in an engineering marvel. The “My Embrace” bangle, which features a single pear-shaped diamond in a prominent setting and represents the emotional journey of self-acceptance and integration, is the collection’s standout piece.
“At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life,” says Amanpreet Ahluwalia, the company’s head of business. Zoya, whose name means “alive,” takes us on a trip into her very essence in this collection. Since being happy in your own skin and embracing who you are makes you feel truly alive, “My Embrace” becomes an iconic symbol of self-acceptance.
The campaign, which is being overseen by the creative agency Spring Marketing Capital, expands on earlier achievements by highlighting and honoring each heroine’s love for who she is. “Zoya‘s design concept is still at the forefront, drawing inspiration from the shape of an embrace. This campaign is designed to celebrate the genuine, happy, and uncomplicated moments in life. It is set against vast natural scenery that serves as a tranquil retreat. Working together with Sonam Kapoor provided us with a chance to genuinely highlight her happiness in settings that are synonymous with the Zoya brand, says Arun Iyer, Founding Partner, Spring Marketing Capital.
In order to communicate the message of self-celebration symbolized by the “My Embrace” collection, the campaign will be marketed across a variety of platforms, including print, digital, outdoor, television, and theaters.