In Gemfields’ first collaboration with a virtual artist, we follow MonoC as she explores a surreal interpretation of a place where rubies formed, adding a virtual dimension to Gemfields’ ruby mine in Mozambique, where rubies formed 500 million years ago.
As MonoC learns the connection that rubies have with passion, love and a quickening heartbeat, we witness her gemorphosis. The Fabergé x Gemfields ruby ring on MonoC’s finger serves as a lasting reminder of this deep human emotion. Let’s explore her journey…
In the first short film, we meet MonoC, who is strikingly beautiful and human-like in her appearance, known for her surrealist and data-led art that merges the natural world with the metaverse. Her magical adventure begins as the sun sets and a portal glowing with the enticing, red glow of pulsating with rubies beckons. Increasingly curious about what awaits inside – and implicitly about the connection between these fiery red gemstones and love – she ventures in.
In the second film, we see MonoC drawn into the story of the engagement ring. She gazes into the gemstone and sees a couple whose growing love is mirrored by the pulsating rubies in the air. This couple’s love culminates in a proposal, with a ruby engagement ring as a symbol of their unique love. Witnessing this love story, MonoC enters a new phase in her gemorphosis. She has now transcended the world of algorithms, gaining a deep understanding of the connection between love and rubies. The intensity of this transformation from the metahuman she was before is clear as she begins to physically change, until her body becomes ruby-like.