Tanzire, unveils everyday fine jewelry collection

Tanzire, India’s premier global e-commerce platform for handmade demi-fine jewelry, proudly introduces its fine jewelry label called Tanzire Fine, an everyday fine jewelry brand designed to redefine modern-age luxury on individual terms. Rooted in a legacy spanning three generations, Suhani Batwara, the Founder, and Creative Head of Tanzire, brings a fresh perspective to the realm of fine jewelry with a commitment to individual expression, sustainability, and accessibility. It is scheduled to go live on Tanzire’s website on February 1st, 2024.

Designed by Batwara herself, Tanzire Fine is offering a new-age approach to fine jewelry, inviting individuals to define luxury on their terms. The inaugural collection features eight designs, comprising necklaces and earrings crafted in 14K Yellow Solid Gold and adorned with Lab-Grown Diamonds. Affordable, high-quality, responsibly sourced materials to create pieces meant to last a lifetime—that feel like you.

In collaboration with our trusted suppliers in Jaipur, we prioritize quality, durability, and sustainability in our material choices. The 14k solid gold pieces are made to last forever and will not oxidize or discolor, so one can wear these pieces daily. With the same physical and chemical properties as natural diamonds, the lab-grown diamonds are SCS Global certified—recognized as the top benchmark for sustainability.

Tanzire Fine is an extension of my deep connection to the world of jewelry. Coming from three generations of jewelers, my journey in 2020 marked a significant decision to bring something different to the table. Tanzire started by curating modern contemporary jewelry from across the globe.

With Tanzire Fine, my vision is simple: break the rules and flip the script on buying fine jewelry for everyday wear. We want to provide millennials and Gen Zs with a fine jewelry collection that resonates with their values. We wanted to create an opportunity for them to wear responsibly sourced diamonds every day without breaking the bank.” — Suhani Batwara, Founder and Creative Head of Tanzire

She further adds, “With the tagline ‘You, Be You,’ Tanzire Fine disrupts the concept of reserved luxury. The theme of the brand is “Jewelry you can live in”. Our purpose with Tanzire Fine is to encourage self-celebration, urging modern women to buy their diamonds and express their unique style.”

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