Crash.club by CKC, a trendsetting brand at the forefront of fast fashion jewellery, led by the innovative vision of Chaitanya V Cotha, a sixth-generation jeweller at C. Krishniah Chetty Group of Jewellers, proudly announces its ground-breaking collaboration with the emerging music sensation, Mad Mic.
This partnership has culminated in creating the song and anthem of Gen Z called, Wake Up, a track that goes beyond rap to deliver a powerful message intertwined with the ethos of crash.club.
A Musical Journey with a Powerful Message; Wake Up- transcends the typical boundaries of rap music to offer a profound musical journey. It masterfully combines pulsating beats with deep, meaningful lyrics, cleverly integrating shout-outs to crash.club. Mad Mic’s lyrical prowess shines through as he addresses the realities of life and the pursuit of dreams, echoing the brand’s spirit of resilience and empowerment.
The song’s music video is a vibrant visual anthology of life in 2023 and how it can set the tone for 2024. It encapsulates emotions and unexpected elements that artfully showcase crash.club by CKC‘s exquisite silver jewellery collection. This video is not just a showcase but a narrative resonating with the audience’s experiences and aspirations.