JNI

Perspective for 2024 by Poonam Soni

Poonam Soni‘s brand strides into 2024 with a focus on sustainability and vibrant expressions. Intriguingly inspired by George Orwell’s Animal Farm, their Animal Farm Revived collection reflects quirky pendants. Additionally, a pioneering move toward sustainability features man-made diamonds, tinted in pale pink and blue hues, reshaping the future of jewelry crafting and setting new trends.

The brand’s anticipated multi-colored jewelry with fusion motifs promises to be the highlight, blending classic diamonds and gold with vibrant shades. In 2024, jewelry isn’t merely an accessory but a manifestation of evolving tastes and sustainable practices, embracing opulence while reinventing traditions. Beyond trends, a remarkable shift emerges in reviving dormant jewelry pieces. Metamorphosis takes center stage, where unused jewels are skillfully remodelled, introducing novel elements without melting, presenting a cost-effective way to create fresh collection pieces.

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