Shyam Sundar Co Jewellers is poised to bedazzle once more as they launch the eagerly awaited second edition of Glitteria, their exclusive diamond festival. Running from December 18th to 27th, 2023, this spectacular event promises an extraordinary display of affordable yet exquisite diamond jewelry, marking a splendid extension from its successful debut last year.
Amidst the opulent showcase, patrons will revel in the unveiling of designer diamond collections, boasting uniqueness and elegance at every turn. The festival, replete with irresistible discounts and special gifts, aims to captivate the hearts of diamond enthusiasts and fashion aficionados alike.
The grand affair commenced at the Agartala showroom with an immersive audio-visual presentation. This engaging prelude delved into the romantic allure of diamonds while spotlighting the unmatched attributes of diamond jewelry from Shyam Sundar Company Jewellers. It highlighted five compelling reasons to opt for their natural diamonds: Quality Assurance, Warranty, Maintenance, Affordability, and Investment.
Stealing the spotlight next was a mesmerizing fashion show featuring models adorned in the exquisite Glitteria collection. Hailing from Kolkata and Agartala, these models epitomized the sheer splendor awaiting patrons, showcasing the festival’s radiant offerings.
Adding an extra touch of glamour, a separate fashion show catered exclusively to customers. Here, models gracefully paraded amidst shoppers, accompanied by live singers serenading the air. These shows aimed to intimately immerse attendees in the essence of the ‘Glitteria’ experience, offering a firsthand ‘look and feel’ of the dazzling spectacle.
In essence, Glitteria unveils an abundance of sparkle and allure, inviting all to indulge in the magnificence that awaits within its radiant offerings.
‘Glitteria’ is a never-before diamond festival and, having really gone out of the way to put together exclusive collections of designer diamond jewellery, we decided to let it all show in the way we present the look and feel of the experience”, said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding, “The objective is to make people relook at diamonds and its power to add to all the dazzle about their own look and feel”
“The ‘Glitteria’ Diamond Festival, this year, is the second edition of yet another Shyam Sundar Co Jewellers‘ signature annual presentations”, said Rupak Saha, Director, Shyam Sundar Co Jewellers, adding, “And we have, therefore, taken a lot of care to make everything about it – the ‘look and feel’ showcasing, the design and craftsmanship of the diamond jewellery, the range of the collections, the draws and offers, really memorable – with the focus on the five good reasons to buy natural diamonds from us”
“The ‘Look & Feel’ show today reflected the very spirit of ‘Glitteria’ which is a celebration of diamonds that, we all know, are forever and presentation of designer diamond jewellery that is ‘today”‘, signed-off Saha.’
The ‘Glitteria’ Diamond Festival will be on from 18th December – at the Shyam Sundar Co Jewellers‘ all showrooms at Tripura (Agartala, Khowai, Dharmanagar & Udaipur) and Kolkata (Gariahat, Behala & Barasat) – and will run till 27th December.