PNG Jewellers has collaborated with Bollywood celebrity and brand ambassador Madhuri Dixit Nene to create two new Diwali collections: ‘Saptam,’ a gold jewelry line, and ‘Eiina,’ a natural diamond jewelry collection.
“We wanted to capture the diverse emotions that define Diwali and present them in the form of exquisite jewellery,” said Saurabh Gadgil, chairman and managing director of PNG Jewellers, in a press statement. “The Saptam Collection is a tribute to these emotions, meticulously crafted with love and care.” It’s a celebration of the spirit of the holiday, a fusion of tradition and contemporary, and an opportunity for us to share the joy and light of Diwali with our clients.”
The Saptam collection includes a variety of striking items that are meant to be worn for Diwali festivities and to instill a sense of enthusiasm. To cater to new-age Indian consumers, traditional craft processes are used to generate modern-leaning designs.
Necklaces, earrings, rings, and bracelets in Kundan, Jadau, diamonds, and conventional gold are included in the collection. “I am absolutely in love with the Saptam Collection, and I hope that women all around will appreciate the beauty of the collection this Diwali,” stated Madhuri Dixit Nene.
The Eiina collection showcases the sparkle of Diwali by putting real diamonds front and center. Both collections will be available at 42 PNG Jewellery locations across India.