This exciting development follows De Beers‘ announcement of a significant $20 million investment in the United States and China for an impactful category marketing campaign.
This ad, which resurrects the legendary ‘A Diamond is Forever’ promotion, is expected to make a splash during the forthcoming Christmas season.
As part of their initiative to maximize the campaign’s reach and impact, De Beers is making these promotional materials available to the worldwide trade community. The overarching goal is to increase public awareness of the beauty and value of natural diamonds.
The diamond mining company hoped that GJEPC members would seize this opportunity and maximize the value of these assets.
GJEPC members have been supplied with specific instructions and processes to ensure easy access to customized campaign content.