Swarovski will launch a significant brand display in Shanghai from September 20 to October 9, commemorating nearly 130 years of its illustrious past as Masters of Light in the worlds of fashion, jewelry, and pop culture.
The exhibition, Swarovski – Masters of Light from Vienna to Shanghai, will highlight the crystal Maison’s craftsmanship and savoir-faire, as well as its singular impact on culture, from its origins in late-nineteenth-century Austria to the present day.
Swarovski‘s founding in 1895 coincided with the beginning of haute couture, and creator Daniel Swarovski traveled to Paris, offering new cuts and colors, as well as fresh inspiration, to the city’s early couturiers. Swarovski crystals took on forms of endless variety in the hands of such innovative artisans, becoming an essential ingredient on the catwalk, in fashion and couture jewelry.
Swarovski-Masters of Light will feature a one-of-a-kind collection of stage costumes and red-carpet outfits, many of which will be exposed to the public for the first time, alongside masterpieces spanning more than a century of haute couture.
The exhibition will be built around three pillars: Swarovski‘s Austrian heritage, the unparalleled savoir-faire passed down from generation to generation of craftspeople at the company’s headquarters in the Tyrolean Alps, and the brand’s one-of-a-kind relationship with the fashion industry and pop culture.
Masters of Light will also showcase Swarovski‘s groundbreaking innovations in cut and color – the brand now offers over 300,000 crystal hues, cuts, and effects – as well as its future visions, such as dazzling fine jewelry collections made with Swarovski Created Diamonds.