This new rental programme, which is only accessible by appointment at certain Zales locations, is designed to provide an inexpensive fine jewellery choice for renters such as brides, wedding parties, and individuals wishing to make a statement for special occasions, festivities, and more.
Customers will be able to try on a variety of premium jewellery selections using Rocksbox rental technology before purchasing a piece for their personal collection. The Zales x Rocksbox Fine Jewellery Rental programme features its own collection of rental-only pieces crafted in 10-karat white gold and set with lab-created diamonds. There is also a digital look book that allows consumers to view the jewellery collection before their visit.
The Zales x Rocksbox Fine Jewellery Rental Programme, powered by Rocksbox‘s rental expertise, is now available at 50 Zales locations countrywide. Necklaces, earrings, bracelets, and rings are among the 36 pieces in the exclusive collection. Customers can rent jewellery for 5% of the buying price for 14 days. They also have the option to buy anything they rent and apply the associated rental fee to the purchase. The rental jewellery ranges in price from $1,000 to $10,000.
“The Zales x Rocksbox Fine Jewellery Rental programme is a milestone launch as we come together with Rocksbox to offer customers a try-before-you-buy rental experience coupled with the fine jewellery that our Statement Maker customers have come to expect from Zales, offering them additional opportunities to fully express themselves and capture their dream loot,” said Kecia Caffie, President of Zales.