Manushi Chhillar, Miss World 2017, has been appointed as GJEPC’s brand ambassador.

GJEPC hosts an India Evening to showcase the finest Indian jewels to Ambassadors from the world’s major countries.

The Gem and Jewellery Export Promotion Council of India (GJEPC), the apex trade body promoting Indian gems and jewellery exports globally, hosted the India Evening (An Evening of Extravaganza) in New Delhi, inviting distinguished Ambassadors, High Commissioners, trade diplomats, and leading Ministry officials and trade fraternity from around the world.

As the Chief Guest, Dr. Rajkumar Ranjan Singh, the respected Union Minister of State for External Affairs and Education, was present. Among the important attendees were Mr. Vipul Shah Chairman of GJEPC; Mr. Kirit Bhansali Vice Chairman of GJEPC; and Mr. Milan Chokshi Convener of Promotions & Marketing at GJEPC, among others.

Vipul Shah, Chairman, named Manushi Chhillar (Miss India World 2017, actress, young icon) as the new global brand ambassador of GJEPC for showcasing India’s diamond, gem, and jewellery creations to the global diaspora. The Government of India, through GJEPC, has taken many initiatives to promote the display of exquisite and unique products from throughout the country, representing 5000 years of handcrafted design brilliance in the diamond, gem, and jewellery industry.

Dr. Rajkumar Ranjan Singh, Hon’ble Union Minister of State for External Affairs and Education, said, “India’s Ministry of External Affairs has been closely working with GJEPC, providing support in its pursuit of exploring new synergies in emerging markets. I encourage GJEPC to explore untapped markets like Africa and Central-Latin America. Furthermore, GJEPC successfully launched the India Jewellery Exposition Centre (IJEX) in Dubai, an exceptional 365-day exhibition platform. With the support and collaboration of esteemed ambassadors, similar models can be explored in other countries as well. This collective partnership promises new opportunities, innovative ideas, and enduring alliances.”

“The Ambassador Meet 2023 is an opportunity to engage in policy advocacy impacting the gem and jewellery sector while facilitating more trade and exports,” said Vipul Shah, Chairman of the GJEPC. We hope to raise awareness about India’s prowess in gems and jewellery by connecting with ambassadors and diplomats and seeking their cooperation in addressing them at the diplomatic and governmental levels. India has inked multiple bilateral trade agreements to boost exports, particularly gem and jewellery exports, and this summit will assist open new doors.”

“India is a treasure trove of one-of-a-kind designs and craftsmanship, as well as a trustworthy and strategic business partner.” We would appreciate your assistance in connecting with relevant countries and facilitating business prospects for India’s gem and jewellery sector. This will strengthen our countries’ bilateral commerce and cultural connections. The Indian industry has embraced technology advances, including automation, new designs, and environmentally friendly practises. We are dedicated to encouraging responsible raw material sourcing and guaranteeing ethical practises across the supply chain. “Our vision is to promote a sustainable and inclusive industry that cares for our environment and communities, not just beautiful pieces of jewellery,” Mr. Shah continued.

Furthermore, by facilitating dialogue and networking opportunities between ambassadors, diplomats, and industry executives, the India Evening forum will develop and expand bilateral economic links between India and the participating countries. This could result in the formation of strategic partnerships and joint ventures that benefit both Indian and international enterprises.

Vipul Shah described of Ms. Manushi Chhillar, “Manushi Chhillar, a name synonymous with grace, beauty, and immense talent, will be the Brand Ambassador for GJEPC.” Manushi possesses a distinct blend of grace and charisma. Her global accomplishments and influence, passion to her profession, and ability to engage audiences perfectly connect with the GJEPC‘s philosophy. Manushi’s collaboration with us will highlight the exceptional artistry and innovation of our workers while also elevating the worldwide relevance of Indian jewellery.”

“It brings me immense joy and pride to be the brand ambassador for GJEPC, representing excellence in the world of gems and jewellery,” said Manushi Chhillar, GJEPC‘s brand ambassador. For ages, the world has been in awe of India’s rich past and exquisite workmanship. As the GJEPC brand ambassador, I am committed to exposing the tremendous talent in our jewellery sector around the world. Jewellery reflects our heritage, culture, and emotions, bringing people together and creating enduring memories. “My goal is to promote the artistry, creativity, design excellence, and innovation that characterise our industry.”

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