‘Sita Kalyanam’ by Joyalukkas is released. Celestial love inspired this spectacular bridal ensemble.

Joyalukkas, the world’s favourite jeweller, is known for designing timeless jewellery for every occasion and all types of jewellery connoisseurs. The company is well-known for its immaculate quality and unique sense of aesthetic styles. Their ability to strike an outstanding balance between history and trend is unrivalled.

Joyalukkas‘ latest collection embodies the timeless attraction of ancient temple jewellery in the most perfect way. Sita Kalyanam Bridal Collection is a wonderful tribute to the epic Ramayana’s immortalised connection of love and devotion. It is a spectacular celebration of Lord Rama and his soulmate Sita‘s celestial union.

The magnificent ornaments of the Sita Kalyanam Bridal Collection have been painstakingly designed to capture the finest subtleties of traditional temple jewellery. Each magnificent piece is intended to be an essential element of a bride’s trousseau. The Sita Kalyanam Bridal Collection is the epitome of exquisite craftsmanship and unwavering attention to detail for creating a faultless finish.

Joy Alukkas, Chairman & MD, Joyalukkas Group, remarked during the launch, “With the Sita Kalyanam Bridal Collection, we are celebrating our rich heritage and paying tribute to the mythical divinity of one of the world’s epic bonds of love.” This one-of-a-kind collection was created for today’s modern bride who embraces traditional Indian values. At Joyalukkas, we always endeavour to make jewellery that is both fashionable and affordable. This attitude has also inspired the Sita Kalyanam Bridal Collection, which has allowed us to become the world’s favourite jeweller.”

All Joyalukkas showrooms in India will carry the Sita Kalyanam Bridal collection. This collection offers a wide variety of options for brides to choose from.

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