Pandora has expanded its store at the Braehead Centre, providing shoppers in Glasgow with a “unique and personalised” retail experience.
The new 1,635-square-foot store is placed on the upper level of the main mall, replacing Pandora‘s previous unit and the adjacent one.
The room was designed to be “more intuitive” to the customer journey, with a modern aesthetic that allows shoppers to browse and engage with products more readily.
Furthermore, the store is one of the few Pandora locations that provides engraving services, allowing consumers to personalise their jewellery.
It will also carry Diamonds by Pandora, a collection of lab-created diamonds produced from 100% recycled silver and gold, as well as other “popular lines” like Pandora Moments, Timeless, and Pandora ME.
“We are delighted to open the doors to our brand new store in Braehead Centre,” said Andrew Milner-Walker, Property Director at Pandora UK&I.
“Our new space is intended to provide a one-of-a-kind and personalised shopping experience, showcasing the best of Pandora‘s extensive collection, from classic charms and bracelets to new collection styles.”
“The opening of Pandora‘s new concept store at Braehead centre is really exciting,” said Steve Grey, Head of European Retail Asset Management at Global Mutual.
“The decision to open a new store reflects the brand’s continued interest in physical retail and experience-first shopping.” Pandora has long been a favourite among our clients, and we know the new style will be a big hit.”
The announcement comes on the heels of several new store openings in Braehead in recent months, including Sports Direct, Superdrug, and GAP.