New Strategy To Promote Italian Jewellery In US Market

The Italian Trade Commission in Houston (ITA Houston) has launched a new campaign to support the Italian jewelery sector in the United States, with the Italian Pavilion at JCK Las Vegas with nearly 100 jewelers and 36 Italian jewelers at the Couture Fair.

Introducing the exhibitors of This campaign aims to connect Italian jewelery manufacturers and suppliers with US retailers and wholesalers, one of the world’s leading markets for Italian jewelery exports. 

As part of the campaign, ITA Houston will also launch a new website to facilitate business relationships and promote high-quality Italian craftsmanship in the US market. The state-backed agency will work with major media outlets and Instagram users, including celebrity influencer Katerina Perez, to promote the “Made in Italy” brand.

The Italian jewelry industry, consisting mainly of small and medium-sized companies, will achieve a turnover of 10.8 billion euros in 2022, an increase of 20.8% year-on-year, with exports exceeding 9.8 billion euros, higher than pre-Covid levels, according to ITA Trade Commissioner Fabrizio Giustarini.

The goal of the campaign is to educate and inform buyers about the latest innovations, technology, design trends and craftsmanship in Italian jewelry. The Italian Trade Delegation’s multifaceted campaign promises to generate a lot of media attention at the upcoming couture shows and JCK Las Vegas, using all social media tools. Associations include Instagram and Twitter. 

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