Ten new COUTURE designers with an emphasis on yellow gold are being welcomed to the programme by the company that produces platinum, the most valuable metal in the world. Each will produce a work in platinum. Additionally, PGI USA is collaborating with six “alumni” from the programme from the previous year to develop a platinum capsule collection.
On June 1st, all of the new designs will make their debut at COUTURE in the salons and villas of the participating designers.
Jacquie Aiche, Beck, Lizzie Mandler, ONDYN, Anna Maccieri Rossi, Jade Ruzzo, Sorellina, Ten Thousand Things, Vram, and Emily P Wheeler are the designers chosen for the 2023 programme.
Hartwell Godfrey, Retrouvai, Spinelli Kilcollin, Stephen Webster, Suzanne Kalan, and Walters Faith are the 2023 COUTURE Platinum Spotlight Alumni.
Some of the prestigious group’s designers have opted to replicate their most well-known pieces, while others have seized the chance to produce whole new creations. Statement necklaces, cocktail rings, and red carpet-worthy earrings are among the platinum items.
“The creativity and ingenuity of our talented designers and brands never cease to amaze us,” says Gannon Brousseau, director of COUTURE and EVP of Emerald. “We are excited to see some amazing new platinum pieces and capsule collections on display during this year’s event,” the statement reads. “We have been delighted to witness the artists who have participated in this Platinum Spotlight Programme explore a new medium, and the resulting pieces are truly remarkable.”
According to Jenny Luker, president of PGI USA, “With the white metal ‘wave’ that is currently being highlighted in the media, we felt it is important now more than ever to collaborate with designers to ensure there is more platinum jewellery in the marketplace to meet consumer demand.”
The availability of non-bridal platinum jewellery designs is becoming more and more crucial as people put off getting married since it gives us a chance to introduce platinum to them much earlier in their jewellery journey. Having cutting-edge items from well-known designers is essential to platinum’s continued development.