Malabar Gold & Diamonds has appointed Bollywood film star Alia Bhatt as its new brand ambassador.

The appointment of Alia Bhatt as brand ambassador will provide the brand with a new global perspective, according to the firm.

These announcements follow the Malabar group’s 30th anniversary, which began operations in 1993. With an extensive retail network in India, the UAE, KSA, Qatar, Bahrain, Oman, Kuwait, Malaysia, Singapore, and the United States, the addition of Alia Bhatt as brand ambassador will bring a new global perspective to the brand as they set their sights on new markets such as the United Kingdom, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey, and New Zealand, as well as major cities in all Indian states, they added.

“I’m honoured to be the face of a global brand like Malabar Gold & Diamonds.” Having observed firsthand their acceptability among Indians and Indian subcontinental audiences, the enormous success they have achieved worldwide should be a cause of great pride for us, and I am honoured to be a part of the Malabar family. “As Malabar Gold & Diamonds prepares to execute their ambitious expansion plan, I eagerly anticipate working closely with them to broaden their reach among jewellery lovers worldwide,” Alia Bhatt said.

“We are thrilled to have Alia Bhatt join the Malabar family. Our brand ambassadors have played an important part in enhancing our company’s status in the eyes of our customers over the years, and we are excited to take Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand. Our mission is to become the World’s largest jewellery shop by creating, promoting, and selling jewellery that is an intersection of Indian art, culture, tradition, and heritage, and Alia Bhatt, both as an actor and as a person, perfectly reflects what we are aiming for. Her illustrious career in the extremely competitive film industry resonates with our brand’s path and goals. As Malabar Gold & Diamonds celebrates its 30th anniversary, we reaffirm our commitment to providing the best jewellery shopping experience to our loyal customers,” said Malabar Group Chairman M.P. Ahammed.

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