Diamond jewellery brand Raj Diamonds has launched a business-to-customer jewellery exhibition featuring diamond and antique jewellery in Bengaluru for the festival of Akshaya Tritiya. The shopping fair is designed to showcase the brand’s new designs and boost customer demand in the metro.
The shopping exhibition launched on April 12 and runs until April 21 at the brand’s MG Road flagship store in the city, Raj Diamonds announced in a press release on April 13. The exhibition features a selection of bridal, traditional, and fusion style jewellery designed for the spring wedding season and Akshaya Tritiya related jewellery buying.
“It’s always been our endeavour to bring beautifully designed products crafted to perfection,” said Raj Diamonds’ managing director Eshwar Surana in a press release. “Each of our designs presents a timeless combination of traditional settings along with contemporary styles. Our unique collections always have a high aesthetic appeal. We are extremely upbeat about the ongoing season and expect strong growth in line with the recent sales trend because of a pent-up demand for jewellery and a recovery in discretionary spending among customers. We are expecting good traction in high value diamond studded and wedding jewellery as there are a lot of weddings planned this summer.”
According to the Hindu calendar, Akshaya Tritiya is an auspicious time to purchase jewellery and it is believed that what is purchased on that day will stay with the wearer forever. The festival is thus an important day for jewellery retailers.
“We are also witnessing a paradigm shift in buying behaviour among consumers and the demand for quality diamonds has already been very strong in the run-up to Akshaya Tritiya,” said Surana. “We are also increasingly seeing preference for larger diamonds with an excellent cut grade that are masterfully crafted and precisely cut to create maximum sparkle and brilliance. With changing times, we have witnessed different trends in the jewellery industry, only to desire for more. Be it the special occasions like weddings or auspicious days like Akshaya Tritiya etc, jewellery makes it a complete affair. Just like every year, we are hopeful and positive that the coming season will be fruitful for the industry, setting new milestones.”