P N Gadgil& Sons Limited (PNG Sons) launched an exclusive range of Lord Shiva pendants created for the film ‘Bholaa’ starring Ajay Devgn and Tabu, which was unveiled by Ajay Devgn in Mumbai, to coincide with the release of the film on March 30. Named the Bholaa Jewellery Collection, and featuring seven pendant designs with Mahadev’s insignia, the jewellery is available at all of PNG Sons’ 29 showrooms and online as well.
Lord Shiva’s favourite ornament is the Rudraksha which he wears on his arms, wrists, neck, waist and hair mat. He holds a Trishul and a drum. PNG Sons crafted the special pendants using these insignia for Lord Shiva’s followers. Commenting on the Bholaa Jewellery collection, Aditya Modak, CMO, PNG Sons said, “Ajay Devgn is a keen follower of Lord Shiva and the lead character of the film Bholaa, where he is a worshipper of Mahadev. Bholaa wears the insignia of Shiva in the film. PNG Sons have designed a Lord Shiva insignia pendant series. These pendants have motifs of Damru, Trishul, Tripund and Rudraksha.” A team of in-house experts were involved in designing the collection after conducting extensive research. “We have designed seven pendants in gold as well as anklets for the film. Some of the pendants are studded with stones and Rudraksha. In the upcoming days, this collection will also be available in silver, on our Gargi by P N Gadgil& Sons platform,” said Modak.