Joyalukkas Sets Two Guinness World Records with the World’s Heaviest and Largest Gold Earrings
Joyalukkas Jewellery, one of the world’s leading jewellery retailers, has achieved two Guinness World Records titles for the heaviest pair of gold earrings and the largest pair of earrings, with an extraordinary pair of handcrafted gold jhumkas. The record-breaking creation was unveiled by His Excellency Abdulla Bin Touq Al Marri, Minister of Economy and Tourism of the UAE, at Jewel of Joy by Joyalukkas, the Middle East’s largest jewellery destination in Dubai Gold District.
Mayura Sahasra: A Masterpiece Inspired by a Thousand Peacocks
Named Mayura Sahasra meaning “A Thousand Peacocks”, the creation draws inspiration from the peacock, a symbol of grace, pride and divine beauty in Indian culture.
According to the legend behind the design, a peacock danced at the gates of heaven and shed a thousand feathers, each representing a prayer, wish or dream. These feathers were woven together by the gods into an everlasting creation. The earrings reflect this imaginative narrative through intricate details inspired by the plumage of a thousand peacocks.
Traditional bell-shaped jhumkas, deeply rooted in South Asian bridal jewellery heritage, were brought to life by Joyalukkas’ master artisans over several months of meticulous craftsmanship.
The combined net gold weight of the 22-karat gold earrings is 16.514 kg, surpassing the previous world record by more than five times, according to the company. Both records have been verified by Guinness World Records. The earrings will remain together as a complete pair and be permanently displayed at the Jewel of Joy showroom in Dubai.
A Landmark Unveiling in Dubai
The earrings were unveiled on 24 October 2026 at Jewel of Joy by Joyalukkas in Dubai Gold District. The ceremony brought together prominent representatives from the UAE government, jewellery industry and business community.
Distinguished attendees included Laila Mohd Suhail, Member of Dubai Golden Jewellery Group and Chair of its Marketing Committee; Rashid Alharmoodi, Senior Director – Commercial, Dubai Gold District; Levy Pezulu, Senior Policy Lead at the World Gold Council; and Adnan Anwar, CEO of National Bank of Fujairah, UAE.
The event was also attended by Dr. Joy Alukkas, Chairman of Joyalukkas Group, John Paul Alukkas, CEO of Joyalukkas Jewellery, members of the Alukkas family and other industry dignitaries.
During the ceremony, an official Guinness World Records adjudicator presented the certificates for both achievements to Dr. Joy Alukkas and John Paul Alukkas, in the presence of the UAE Minister of Economy and Tourism, invited guests, media representatives and influencers.
Leadership Perspectives
Dr. Joy Alukkas, Chairman of Joyalukkas Group, described the achievement as a tribute to Dubai and the craftsmanship of the artisans behind the creation.
He said, “For nearly four decades, Joyalukkas has grown alongside Dubai, the City of Gold. These earrings are our tribute to this city and to the artisans whose hands turned an impossible idea into gold. Two Guinness World Records titles in one creation is a proud moment for our family, our teams in 13 countries, and every customer who has trusted us for decades. We are honoured that His Excellency Abdulla Bin Touq Al Marri unveiled them, and we dedicate this achievement to the UAE.”
John Paul Alukkas, CEO of Joyalukkas Jewellery, highlighted the significance of the achievement and the role of the brand’s flagship destination in showcasing exceptional jewellery craftsmanship.
He said, “Jewel of Joy was built to be the biggest jewellery destination in the Middle East, and today it becomes home to the heaviest and largest pair of gold earrings in the world. This is not a piece for sale – it is a landmark. We invite residents, tourists and jewellery lovers from everywhere to visit Dubai Gold District, see the earrings for themselves, and experience the craftsmanship that defines Joyalukkas.”
Record-Breaking Earrings Open for Public Viewing
The Guinness World Records-holding earrings are now on permanent display at Jewel of Joy by Joyalukkas in Dubai Gold District. Visitors, tourists and jewellery enthusiasts can view the creation free of charge during showroom hours, from 10:00 AM to 10:00 PM, seven days a week.
With Mayura Sahasra, Joyalukkas celebrates the intersection of traditional Indian jewellery artistry, ambitious design and exceptional craftsmanship, creating a landmark attraction for Dubai’s jewellery retail landscape and visitors from around the world.