Limelight Lab Grown Diamonds Expands Mumbai Presence with New Kalyan Store
Limelight Lab Grown Diamonds, one of India’s leading lab grown diamond jewellery brands, has further strengthened its retail presence in the Mumbai Metropolitan Region with the opening of its new exclusive store in Kalyan. The new outlet marks the brand’s 8th exclusive store in Mumbai, reinforcing its strategy of expanding into both established markets and emerging urban centres with strong consumer potential.
The new showroom was inaugurated by Karamjyot Chawla, Director, Limelight Lab Grown Diamonds, along with Regional Partner Lalit Soni and members of the brand’s leadership team. The opening represents another important step in Limelight’s ongoing retail expansion across Mumbai and its surrounding markets.
Located in Kalyan, the new store brings Limelight’s contemporary lab grown diamond jewellery closer to a growing customer base that is increasingly drawn towards modern designs, quality and value-driven jewellery choices.
The showroom has been designed to deliver a contemporary and premium shopping experience. It features Limelight’s extensive range of CVD-studded lab grown diamond jewellery, crafted with Type IIA diamonds, which are globally recognised for their high levels of purity and brilliance. The collection includes classic solitaires, sophisticated necklaces, statement earrings, bracelets and versatile everyday jewellery designed to suit both special occasions and contemporary lifestyles.
Kalyan has emerged as an important market within the Mumbai Metropolitan Region, supported by a rapidly developing urban population and changing consumer preferences. With its new outlet located in Khadakpada, one of Kalyan’s prominent residential and commercial areas, Limelight aims to make lab grown diamond jewellery more accessible while delivering an experience focused on design, quality and transparency.
As part of the store launch celebrations, Limelight is offering customers special launch benefits, including the opportunity to purchase their favourite diamond jewellery pieces at last year’s gold rate. The promotional offer is available for a limited period, subject to applicable terms and conditions.
Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:
“Opening our 8th store in Mumbai is a meaningful milestone for Limelight and underlines our continued confidence in the region. Mumbai has always been an important market for us, and we are witnessing increasing interest in contemporary diamond jewellery and new-age formats that resonate with evolving consumer values without compromising on quality. With our Kalyan store, we are delighted to bring the Limelight experience to a broader audience, meet their distinctive jewellery preferences and make high-quality lab grown diamond jewellery more accessible across the region.”
Karamjyot Chawla, Director, Limelight Lab Grown Diamonds, added:
“Achieving our 8th store in Mumbai marks an important milestone in our retail growth journey. Our expansion strategy is centred on establishing a strong presence across both mature and emerging markets, and Kalyan is a valuable addition to this network.
The city has a rapidly growing customer base with evolving jewellery preferences. We are excited to bring our diverse collection and contemporary retail experience closer to consumers in Kalyan and neighbouring areas, while expanding our reach among customers seeking conscious luxury and taking that journey forward.”
With the opening of its Kalyan showroom, Limelight Lab Grown Diamonds now operates 8 exclusive stores across Mumbai, further strengthening its presence in one of India’s key jewellery markets. The new outlet is also part of the brand’s broader expansion strategy across the country, aimed at increasing awareness, accessibility and adoption of lab grown diamond jewellery among consumers across India.