Ashth Jewellery Marks Akshaya Tritiya with a Modern and Conscious Perspective

On the auspicious occasion of Akshaya Tritiya, one of India’s most celebrated festivals for buying and investing in gold, Ashth Jewellery introduces a collection of contemporary designs that reflect how today’s consumers are redefining festive jewellery purchases.

Crafted in 18kt gold, the collection features sculptural rings, refined necklaces, bracelets, and statement earrings adorned with brilliant diamonds. Each creation strikes a balance between structure and fluidity, resulting in pieces that feel timeless while making a bold style statement.

The collection includes versatile designs that transition effortlessly into everyday wear, while pieces from Ashth’s Udaya collection stand out for their intricate craftsmanship, architectural inspiration, and meaningful design narratives. Minimalist rose gold styles further add a touch of understated sophistication.

Kaivan Shah, Co-founder of Ashth, shared:

“Akshaya Tritiya has always represented prosperity, purpose, and fresh beginnings. At Ashth, we view jewellery not just as an investment, but as something deeply personal that becomes part of everyday life and self-expression. Our designs are created to be conscious, versatile, and timeless — made with care, quality, and attention to detail. The trust our clients place in us motivates us to continue crafting jewellery that reflects modern luxury while remaining responsible and enduring.”

Driven by its philosophy, Mine. Not Mined., Ashth continues to redefine modern luxury by combining conscious diamonds, Indian heritage-inspired storytelling, and bold design innovation into jewellery that is as timeless as the monuments that inspire it.