The ‘Forever Present’ ad revives the legendary “A Diamond is Forever” catchphrase.
De Beers Group today announced a new marketing campaign called ‘Forever Present’ to increase demand for natural diamonds during the critical holiday gifting season in the United States. The campaign marks the return of the legendary ‘A Diamond is Forever’ motto, which was reintroduced to De Beers‘ category marketing initiatives last year. Aside from “A […]
The ‘Forever Present’ ad revives the legendary “A Diamond is Forever” catchphrase. Read More »









