Author name: JNI

Gemfields is thrilled to unveil a new capsule collection in collaboration with the esteemed British watch and jewellery retailer, Goldsmiths. Together, they have designed a three-piece jewellery suite inspired by emeralds to celebrate the arrival of spring. Capturing the essence of early spring blooms, this curated collection features a ring, earrings, and a necklace, all […]

Recently, Dr. Renisha Chainani, Head of Research at Augmont – Gold for all, noted in her weekly blog that gold prices have hit an all-time high of $3397 (~Rs 96747) on exchanges and nearly Rs 1 lakh in the spot market after accounting for a 3% GST. The increase is being driven by worries about

Zales, a prominent name in luxury jewelry retail, is entering a new chapter with the introduction of its recent campaign, “Own It.” Helmed by the talented filmmaker Marie Schüller and captured by the acclaimed photographer Hannah Sider, this initiative signifies a crucial transformation for Zales as it creates a new identity aimed at a younger

KISNA Diamond and Gold Jewellery, a prominent jewellery brand in India, is commemorating the auspicious festival of Akshaya Tritiya with the introduction of its stunning ‘Akshaya’ Collection, available at Shop-in-Shop and Franchise locations. This carefully curated collection draws from the eternal ideals of abundance and continuity that Akshaya Tritiya represents, symbolizing wealth, good luck, and

Recognized for bringing wealth, achievement, and favorable starts, Akshaya Tritiya is one of the most important days in the Hindu calendar. This year, it is observed on April 30, 2025. It is thought to bring enduring good luck and is a time when aspirations take root and blessings flourish—making it an ideal occasion to commemorate

Grounded in emotion and heritage, the campaign delves into the profound cultural and personal importance of purchasing gold, particularly during weddings and festivals. Central to the campaign is a beautifully produced film featuring brand ambassador Mithila Palkar, which has been launched across digital and social media platforms. The visuals portray intimate, heartfelt moments where gold

Shree Ramkrishna Exports, a leader in the global natural diamond market, celebrated its 61st anniversary with a spectacular event named “Parivarotsav 2025,” highlighting its dedication to values, sustainability, and a people-focused approach to growth. The celebration gathered government officials, industry experts, and veterans to honor SRK’s remarkable journey. A key moment of the event was

Bvlgari has officially launched its enhanced Manifattura in Valenza, which is now the world’s largest single-brand jewelry manufacturing site. Covering 33,000 square meters, this cutting-edge facility aims to double the brand’s production capabilities and create over 1,000 new jobs by 2029, summing up to a total of 1,600 positions. As part of this growth, Bvlgari

Scheduled from April 25 to May 31, 2025, this year’s campaign will take place in over 1,800 stores across more than 360 cities, including metro areas and tier 1, 2, and 3 markets. A key component of PGI India’s yearly marketing strategy, the initiative aims to boost consumer interest and strengthen retailer collaborations. The campaign

Gargi by P N Gadgil and Sons (PNGS), a recognized leader in the fashion jewellery industry, has introduced the Aura Collection, a breathtaking assortment of 925 sterling silver necklace sets that elegantly fuse classic beauty with contemporary luxury. Created to celebrate the grace, strength, and uniqueness of women, the Aura Collection reflects sophistication through meticulous