De Beers Launches ‘Desert Diamonds’ – Its Largest Marketing Initiative in 10 Years
De Beers Launches ‘Desert Diamonds’ – Its Largest Marketing Initiative in 10 Years De Beers Group has introduced Desert Diamonds, its first major consumer-focused concept—or “beacon”—in over a decade, accompanied by the company’s biggest category marketing investment in ten years. In De Beers’ terminology, a “beacon” signifies a creative jewellery concept aimed at uniting the […]
De Beers Launches ‘Desert Diamonds’ – Its Largest Marketing Initiative in 10 Years Read More »









