Skydiamond plans to appeal the ASA ruling.
Dale Vince, the creator of British lab-grown company Skydiamond, says he intends to appeal after advertising watchdogs requested he use terms like “synthetic,” “laboratory-grown,” or “laboratory-created” to describe his product. He claims to manufacture “the world’s first and only diamond made entirely from the sky” – using the sun, wind, rain, and atmospheric carbon – […]
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